Niora Private Limited  ·  Malé, Maldives

Celebrating the Maldives since 2009.

The Maldivian parent company behind the country's longest-established party supply stores, and a growing platform for new brands, industries and global partnerships.

Visit our outlets
01 About the group

From one store to a growing family.

Niora Private Limited is a Maldivian parent company that brings our retail businesses together under one name, and a platform for diversification, brand growth and new market opportunities.

Our journey began in 2009 with Smoochers, the first dedicated party supply store in the Maldives. As demand grew, we opened Party Land in Malé, Party City in Hulhumalé and Pinwheel, our toy and gift store. The original Smoochers outlet has since been relocated and rebranded as Niora Partyworld, a larger and more modern flagship.

Niora was established in 2025 to unite these businesses under one brand and build a strong foundation for what comes next: expanding beyond our stores, entering new industries and introducing internationally recognised brands and innovative products to the Maldives.

i.

Integrity

Honesty, transparency and accountability in everything we do.

ii.

Reliability

Building trust by consistently delivering on our promises.

iii.

Innovation

Embracing new ideas, products and technologies that create value.

17

Years operating

8

Active ventures

4

Outlets

Our vision

To be one of the Maldives' leading diversified companies, recognised for introducing innovative global brands and high-quality products that enrich everyday life, while setting new standards in retail and beyond.

Our mission

To source and deliver high-quality, innovative and affordable products to the Maldivian market through trusted global partnerships, while expanding into new industries, building strong brands and creating exceptional value for our customers, partners and communities.

Corporate profile

Everything about Niora, in one document.

Our story, vision, outlets, clients and growth plans. PDF · 9 pages · 2.2 MB

Download profile
02 Our outlets

Where to find us.

Four stores across Malé and Hulhumalé, stocked with balloons, banners, candles, tableware, decorations, party favours, cake accessories, gift packaging and more. With over 15 years of experience, we are the longest-established dedicated party supply retailer in the Maldives.

FlagshipEst. 2025

Niora Partyworld

Where it all began. Smoochers, the Maldives' first dedicated party supply shop, opened in 2009 and has been renovated, relocated and reborn as our larger, more modern flagship.

FormerlySmoochers, est. 2009
AddressH. Aisha Hiyaa, Abadhah Fehi Magu, Malé 20247
Party suppliesEst. 2019

Party Land

Balloons, decorations, tableware and party essentials in the heart of the capital.

AddressAero Maldives Private Limited, Handhuvaree Hingun, Malé
Party suppliesEst. 2021

Party City

Everything for the celebration, from cake accessories to party favours, for Hulhumalé.

Address10416 Ahigas Magu, Hulhumalé 23000
Toys & giftsEst. 2023

Pinwheel

Our toy and gift store, with thoughtful finds for every age and occasion, and gift packaging to finish them off.

AddressBodufulhah Goalhi, Malé 00960
Opening soon

Niora Party Rentals

Our newest outlet, dedicated to party rentals. Soon customers will be able to hire what they need for a celebration from the same trusted name that supplies it.

TypeParty rental outlet
StatusOpening soon
03 Clients

Trusted by leading names in the Maldives.

From family celebrations to resort events and corporate functions, we supply customers across every sector.

Individual customersResortsGovernment institutionsState-owned enterprisesPrivate companiesSchoolsEvent organisers
State-owned enterprise

STELCO

Telecommunications

Dhiraagu

Telecommunications

Ooredoo

Corporate

GoBig Maldives

Resort

Waldorf Astoria Maldives

Resort

Sheraton Maldives Full Moon Resort & Spa

Resort

Four Seasons

Resort

JW Marriott Maldives

Resort group

Sun Siyam Resorts

04 Investors & partners

Let's grow together.

Over the next three to five years, Niora aims to diversify into new industries and become a leading importer and distributor of internationally recognised brands in the Maldives. We welcome conversations with partners who share that ambition.

Global brands

Bring your brand to the Maldives. We are building strategic partnerships to import and distribute internationally recognised products.

Investors

Join us as we grow our retail presence, diversify into new industries and introduce innovative products and business concepts.

Corporate & events

Resorts, institutions, companies, schools and event organisers: dependable supply for every occasion and, soon, complete decoration and event setup.

05 Contact

Let's start a conversation.

Email
info@nioragroup.com
Phone · WhatsApp

Corporate profile
Download PDF (2.2 MB)
Head office
M. Balance, Handhuvaree Hingun
Malé, Maldives
Follow us
Instagram @niora_group